YouTube is also developing an advertising model that’s built around the way people use the site, a model that best suits the needs of users, content providers, advertisers, and its own bottom line. YouTube generates more than $1 billion in annual revenue for Google, its parent company. Not only is YouTube generating mind-numbing traffic, it’s also making money. More than 30,000 partners in 27 countries now participate in the Partner Program, producing new content and sharing the revenue that YouTube generates from ads that accompany their videos.
Instead of simply providing more access to traditional Hollywood-type content, YouTube created its Partner Program, which encourages aspiring Web video producers to create original new content for YouTube. Rather than simply surviving in its chaotic environment, YouTube is thriving, leading the way in shaping how video is produced, distributed, and monetized. Last year, it captured more than 1 trillion video views worldwide, giving it a 43 percent share of the online video market. Synopsis YouTube, the Internet video-sharing giant, burst onto the scene only a few short years ago. Instant download and all chapters Solutions Manual Principles of Marketing 15th Edition Philip Kotler, Gary Armstrong Ĭhapter 3 ANALYZING THE MARKETING ENVIRONMENT LECTURE STARTER: CHAPTER 3 YouTube: Adapting to the Fast-Changing Marketing Environment
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